Land Rover 360º
The Land Rover Explore is a utilitarian mobile phone, built to last and packed with features for the everyday adventurer. I was approached by Land Rover to create an immersive video which could be used on a roadshow to promote the new device.
The experience takes the user on a mountain bike ride through a woodland showcasing the phones features. Graphics appear on screen to help educate the viewer about the device as they peddled on a mountain bike to further immerse them.
An accompanying AR interaction was also developed, allowing users to engage with the phone in an innovative way. By pointing the device at a large freestanding art board, users could trigger interactive icons that launched floating videos on their screens, seamlessly blending digital content with the physical display. This, combined with the 360-degree experience, provided an engaging and informative showcase of the phone’s features. The experience was taken on tour across 25 locations throughout the UK.
